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Why a Custom Website Design Beats a Template?
Building a website is a critical part of your business marketing strategy, but you already know this. That’s why you’re looking around for templates for the new website you generated using a DIY platform.
But is this really the right way to go? Why do some people choose to go with a custom website design when they can easily buy a template and apply it to their platform of choice?
Must Read | 8 SEO Tips That Will Improve Your Web Design
If this is the question you’re pondering over, then this article is for you. Let’s take a look at why you should reconsider using a template over a custom website design.
#1. Set Yourself Apart from Everyone
One of the top reasons you should customize your site design is because it’ll ensure it’s 100% unique.
If you’re buying a generic template from some website, then what’s going to stop hundreds of other people from buying the very same one?
This means your site will run the risk of looking very similar to other blogs or maybe even a competitor’s. Not only is this unprofessional, but it’s a little embarrassing. It gives the impression that you’re a second-rate business using a second-rate design.
You won’t run into this issue when you have a custom design for your site.
#2. Eliminate Limitations in the Design
When you buy a template for your website, you’re stuck with the various limitations it has. You’ll only be able to choose certain colors and layouts for the design. This makes it very hard to make a template design your very own.
If you opt for a custom website design, you can get all the designs and features you want all the while using the best design practices within your industry. This will ensure your site is able to compete with competitors in your market.
#3. Your Site Design Grows with You
There are new features you may want to add down the line as your business grows. It’s impossible to make certain implementations in templates.
For instance, you may want to add a blog, build email lists, or allow users to log in and store payment information. It’s important that your web development supports your future business goals. For example, our colleagues from a trusted web development company in Chicago point out the importance of good website design as a part of a brand’s success on the market. They are familiar with all the critical features that you might need for running a successful business website.
The last thing you need is to have a website redesign that tarnishes the branding you’ve already done. When your site does a 360 makeover you’ll make users think they entered into the wrong site.
Branding is all about your image – having consistent colors and look is key to establishing your brand. You especially don’t want to undergo a website renovation in the midst of your growth spurt.
#4. Get Bugs Fixed Quickly
You’ll run into bugs eventually, whether you’re using a template or custom website design. The only difference between the two is that one offers great support and the other may not.
You don’t want to take chances harassing a template developer to fix certain bugs when they’ve already moved on to other projects. When you hire a web designer to build your site, they will offer continued support to fix glitches and bugs.
Your business’s reputation is on the line so you’ll need these issues fixed fairly quickly. Or you’ll run the risk of increased bounce rates and decreased traffic. No one wants to use a site that’s slow or malfunctioning.
#5. Get Quality Assurance
The tricky thing about buying a template is that you never know if it’s going to work properly. When you have a designer customize your site, it’s tested before it goes live.
The best time to troubleshoot problems is before the launch, not in the mix of users visiting your site. A professional will deploy your site in your working environment to see what complications will arise.
They’re also able to connect to your IT team or web host directly to fix the problems.
#6. Optimize Your Site for Search Engines
Many website templates out there ignore SEO best practices. This will leave you with a design that’s not properly optimized for search engines, which will hurt your ranking.
A web developer will ensure your site is compliant with SEO best practices so that it gets a chance at ranking in search engines. It’s important for search engine bots to be able to find your site easily.
But the only way for this to happen is if it’s optimized.
#7. Offer a User-Friendly Experience
The user experience is everything, especially if you want visitors to stick around long enough to buy or contact your business. However, if your site doesn’t have easy navigation, then this will become an issue.
It’s important for the design to flow well for the industry you’re in. Certain buttons and menus should be along the top or side of the screen for users to easily find.
A developer will ensure your site is intuitive enough for new visitors to quickly find what they’re looking for. We can’t say the same for a pre-built template that may not fit your users’ needs.
#8. Implement New Technologies
We all know how quickly technologies evolve. Unfortunately, many themes and templates you find on DIY site builders don’t have these upgrades. This means you’re stuck with the old design until you remove it.
For instance, you may want to integrate video, RSS feeds, and links, which aren’t supported by all template builders. By now, you should understand the importance of links and video content.
Use a Custom Website Design to Boost Revenue
There are many ways you can make money online, but it all begins with a website. It doesn’t matter what business you have or what industry you’re in, you likely have plenty of prospects online.
The key to reaching this market is having an online presence in the form of a website. And the best way to make a good first impression is to have a professional, customized design.
If you’re interested in starting an online business that’s profitable, then you can get some ideas from eMoneyIndeed. Here, we have a variety of articles on ideas revolving around home-based businesses.
Stop by today to see what ideas you can use to get started on your path to entrepreneurship.
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