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No matter the industry and the niche, it is not easy to get ahead, especially in the digital universe.
The future of the world lies in its technological advances, and the digital realm is the single biggest promoter and protagonist of almost every story and every important occurrence in the world.
Naturally, millions of people around the globe are aspiring to greatness via their personal blogs, aiming to touch and inspire others with their infinite wisdom and connect with them on a deeper and more personal level.
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Therefore, you have quite a large competition. In fact, with an average of 1 million pieces of content making their way to the most powerful media source in the world daily, you need to take serious measures in order to make your story stand out from the rest and amass a loyal following. After all, your success directly depends on the number of people you inspire.
The best and most powerful tool you can implement for the purpose of popularizing your blog is the art and science of branding.
Here is how to brand the living hell out of your blog and make it more irresistible than a baby koala asking for a belly rub!
Best Ways to Brand Your Blog for Success
#1) Visual Identity is Key
Visitors will decide whether they will stay on your website and engage with your brand in a fraction of a second.
So how do you catch lightning in a bottle? With an effective visual identity of course.
Bloggers tend to over complicate the design of their websites, often making them hard to navigate, leave comments on, and even share the content via social media – and these are the crucial elements that will determine the success of your blog and recognition of your brand.
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So why make simple things complicated? Instead of bombarding your visitors with information, stick to a transparent and minimalistic yet unique design that will grab their attention and make them not only stay and browse through your website but also share your stories with their friends.
Along with a stunning visual identity, you need to develop a unique logo and color set that will be an inseparable part of every piece of content you publish.
People should be able to instantly recognize your logo and associate your color scheme with your brand.
#2) But Content is King
The focal point of your brand is, naturally, your stories. While the visual identity will grab their attention, what reels them in is the quality and uniqueness of your writing, the angle you promote and the feelings you evoke.
You won’t be able to cater to everyone in the world, so make sure to do your research and target a specific niche – this will allow you to develop a loyal following that will further promote your brand.
And don’t worry, even the smallest of niches have a large enough fan base to make your blogging dreams come true.
One of the most important elements of branding is developing the style and tone of voice. People respond differently to distinct styles, and they respond with indifference to styles hardly distinguishable from one another.
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Therefore, you need to create a style that is both simple to understand and engaging enough to raise eyebrows and evoke emotions.
Finally, your content has to portray authority. When you’re an authority figure, not only will Google love you, but people will naturally turn to your blog for guidance and gladly share your content as well.
Building authority takes time and effort, although the steps are pretty straightforward:
- Create a strong value proposition with your visual identity
- Publish quality content with relevant links
- Stay consistent with your style and voice
- Communicate with your audience on a regular basis
And speaking of communication, it’s more important than you might think.
#3) Communication, Engagement and Participation
You will become famous more quickly if you develop a habit of communicating with people. This will aid you not only in your brand recognition but also in the personalization of your blog.
Too often do people find themselves on the receiving end with no way of giving back, sharing their opinions or having their questions answered – this leads to a diminished return rate, and creates ambivalence among the audience.
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Amazing content and communication skills will help you with that, but you also need to utilize some analogue methods of communication and engagement.
The perfect way to do this is to offer promotional materials such as mugs and t-shirts, and send out physical cards and thank you notes.
It’s a good thing that good printing services are quite cheap nowadays, so you can produce and send out a high volume of quality materials even on a tight budget.
Wrapping it Up
Branding your blog for success and recognition shouldn’t be overly complicated.
However, even though the steps for achieving prominence within your industry are clear and straightforward, they still require careful planning, time and effort to create a story people will connect with and want to share.
Nevertheless, if you stick to these essential guidelines, you will gradually build a strong, long-lasting brand that people will love!
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